Monday, 19 July 2010

Its the delete key in the age of break ups

A new browser plug-in allows the heartbroken to effectively erase their exes from their cyber life.
"They won't know that you're doing it. Only you will know," said Leslie Bradshaw, president of interactive agency JESS3, which developed the free "Ex-Blocker."
Firefox and Chrome users can type in the names and social networking usernames of up to five exes and install the blocker, making every image and mention of them disappear.
While expunging memories à la Jim Carrey in "Eternal Sunshine of the Spotless Mind" may still be out of reach, the plug-in will eliminate errant Google search results and random postings on friends' Facebook pages.
And the erasing doesn't have to be permanent.
"It's really easy to uninstall - just in case you end up getting back together," Bradshaw laughed.
She and a co-worker came up with the idea during a Brooklyn happy hour with "Stuff Hipsters Hate" blogger Brenna Erlich.
"We all got together over drinks and just started conspiring," said Bradshaw. "It's struck a chord with people."
Of course, some New Yorkers weren't buying the concept.
"That's just ridiculous. How about grow up and get some self-control?" asked Flatbush mom Darcy Costa, 42. "I mean, really, what's next?"
But more than 900 scorned lovers have downloaded the plug-in from blockyourex.com in the two weeks it's been live.
Marine Park landscaper Chris McCormick, 33, said he doesn't trust himself to do the blocking on his own.
"Sometimes late at night, our minds take us places that we know we just shouldn't go," he said.
"We can all use a little filtering every now and then."  These americans are just hilarious oh!!! What next???

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