International Style Week (ISW) Limited, a fashion promotion and marketing company, based in Lagos unveiled the events of the International Style Week 2010. This event will showcase only the best of the best fashion leaders and designers from Nigeria and Africa at large over a span of 3days, starting on the 13th of October 2010.
According to the organizers of the event, “ISW is geared towards changing the fortunes of Nigeria designers by addressing the fundamental gaps in the value chain. With our population of 150million, Nigeria is potentially the largest market in Africa with annual fashion consumption spend in excess of N140billion, it is potentially the largest fashion market in Africa, but sadly relies on foreign designer goods”
As part of the launching, ISW in conjunction with Fashion TV International organized the first ever Fashion TV Lagos Party, the event took place on Saturday, 21st August, 2010 at Nu Grotto in Victoria Island, Lagos. It was hosted by TV presenter/model Isio Wangoho and had loads of fashionistas and "well i dont know what to call them alike"... Roll call included Omotola Jolade Ekeinde and her husband Captain Ekeinde,Rita Dominic,Face of Sleek Makida Moka, MR Nigeria 2008 Bryan okwara,Michelle Dede,Mai Atafo,Ifeoma Williams, Zizi Cardow